Our Vision

At Zhu Li Beauty LLC, our vision is to become a trusted beauty brand known for enhancing natural beauty through quality products and professional artistry. We envision a beauty experience where confidence, self-expression, and care come first—where every client feels seen, valued, and empowered.

We aim to build a brand that represents:

• Confidence through authentic beauty

• Professional standards in every service

• Beauty solutions designed for real people

• Long-term trust built on consistent results

• A welcoming space for all beauty styles and needs

Our Mission

Our mission is to deliver exceptional beauty services and products that help clients look and feel their best. We are committed to combining expert makeup artistry with carefully selected beauty products to create personalized, safe, and high-quality beauty experiences.

We achieve this by:

• Providing professional makeup services tailored to individual needs

• Offering beauty products that are effective, safe, and skin-friendly

• Maintaining high hygiene and quality standards at all times

• Listening closely to our clients’ preferences and goals

• Continuously improving techniques, products, and service quality

About Us

Zhu Li Beauty LLC is a California-based beauty business specializing in high-quality beauty products and professional makeup artistry. Founded by Irene Zhu, our brand is built on a passion for enhancing natural beauty through skill, care, and carefully selected products.

We believe beauty should feel personal, confident, and effortless. Every service we provide and every product we offer is guided by real hands-on experience, attention to detail, and a deep understanding of individual beauty needs. From everyday looks to special occasions, we focus on creating results that feel authentic and empowering.

At Zhu Li Beauty LLC, we are committed to quality, hygiene, and personalized service. Whether you are booking a makeup session or shopping for beauty products, our goal is to deliver a beauty experience you can trust—one that helps you look and feel your best.

Our History

Zhu Li Beauty LLC was founded with a clear vision: to bring together professional makeup artistry and high-quality beauty products under one trusted brand. What began as a passion for beauty and self-expression grew into a business dedicated to helping clients feel confident, polished, and empowered.

Led by Irene Zhu, the brand was shaped through hands-on experience working with diverse clients and skin types. Over time, this experience highlighted a simple truth—great beauty results come from combining the right techniques with the right products. This insight became the foundation of Zhu Li Beauty LLC.

As the business evolved, our focus remained the same: personalized service, consistent quality, and attention to detail. Today, Zhu Li Beauty LLC continues to grow as a beauty brand built on trust, professionalism, and a genuine commitment to enhancing natural beauty—one client at a time.